Ian Rogers, newly appointed as a chief experience officer at Ledger, says digital assets are moving from “science fiction” to the mainstream. The revolving door between traditional finance and the crypto space is well established. Now, executives from the luxury goods sector appear to be following in their steps. Ian Rogers, formerly the chief digital officer at LMVH, is taking on a new role as “chief experience officer” at Ledger, the well-known French crypto hardware and software maker. LMVH was formed in 1987 from the merger of high fashion house Louis Vuitton and Moët Hennessy, which itself formed from a merger of champagne maker Moët & Chandon and cognac producer Hennessey, back in 1971. The newly-created role of chief experience officer involves taking charge of business-to-consumer operations and “reinventing the user experience” of Ledger's products. In an official statement Rogers gave an insight into how he plans to approach this new role: “I remember when you...