Skip to main content

Visa Describes NFTs As Promising Means To Engage With The Fans

Visa now makes a full head plunge into the NFTs following its evaluation of the technology behind the assets. The global payment giant described NFTs as having the potential to serve as the engagement medium for fans. Visa made this description through its recent whitepaper publication.

The publication suggests that Visa sees non-fungible tokens as a crucial innovation during the recent pandemic. The publication observed that strict restriction orders cause a limitation to live sports, music festivals, and entertainment.

Related Reading | Former DigitalX Executive Appointed As The New Binance Australia CEO

The emergence of NFTs came when fans are eager to join digital communities that portray their favorite sports teams and artists.

What Will Trigger The Move For NFTs?

Professional sports got the hardest blow from the pandemic. There’s an estimation of an $18 billion revenue loss across the major global leagues.

Visa envisages that this further pushes for the need for revenue diversification and more focus on technology. This will bring repositioning for more business growth opportunities and gain more fans’ attention and participation.

According to the report, NFTs are attractive to fans, leagues, teams, talents, and collectors. It further unveils the peculiarity of the NFTs as the basic sources of fan engagement, fresh revenue streams, and customer relationship management. However, the major utility situations of NFTs so far are art, gaming, and collectibles.

The release of the whitepaper came with an announcement from Visa on the purchase of CryptoPunk 7610, its first NFT. Visa bought the NFT for $150,000, and the token has its proof of ownership stored on the Ethereum network. The collection comprises 10,000 unique NFTs.

Industry sources record the sales of 2,519 CryptoPunk collectibles within the past 30 days—the sales sum amount to $467.4 million. The highest-grossing sale within the period falls on CryptoPunk 7252, sold for 1,600 ETH, worth $4.5 million.

Besides the increased adoption for CryptoPunk, NFTs are also gaining popularity in other niches. There’s a report that the NFT marketplaces net sales in August will surpass $900 million.

This sets the industry’s new record. The previous record, set in May, was when the net NFTs sales hit $255 million. The month of May saw the crypto markets reaching new all-time highs and then proceed to a multi-month correction experience.

Related Reading | Cream Finance Loses $25 Million To A Flash Loan Attack

Visa’s plunge into NFTs is not a surprise move as the company already has a growing interest in cryptocurrencies. The firm had a recent agreement with Zipmex, a crypto platform.

This results in the provision of crypto payment integration within the Asia-Pacific region. In addition, earlier in the year, Visa confirmed its commitment to establishing crypto payment and fiat on-ramps. This was its move to boost the class of digital assets.

Featured Image From Pixabay

from NewsBTC https://ift.tt/2WJFV8o
via IFTTT
Labels:

Comments

Post a Comment

Any questions, Please.

Popular posts from this blog

How to play and earn in CryptoKitties

CryptoKitties is a blockchain-based game where players can buy, sell and breed digital cats with unique attributes. Reminiscent of Tamagotchi and Pokémon, the wildly popular digital pets and creatures of the 1990s, CryptoKitties is a blockchain-based game where players can collect, trade and breed digital virtual cats. CryptoKitties was the first Ethereum-based game, and its popularity underscored many of the network’s scaling issues. This digital cat-breeding blockchain game caused quite a bit of congestion on the Ethereum blockchain, peaking in 2020. However, the game’s creators were able to address these issues. What is CryptoKitties? Launched in 2017, CryptoKitties was built by Dapper Labs, the company that uses blockchain technology to bring nonfungible tokens (NFTs) and new forms of digital engagement to fans around the world. CryptoKitties is also considered one of the world’s first-ever blockchain games. In the game, each one of the digital collectible cats possesses a
Post a Comment
Read more

Bitcoin dominance falls under 40%

While Bitcoin critics claim this means that BTC is losing its first-mover competitive advantage, others are anticipating the “altcoin season” is just around the corner, or might even be already underway. Bitcoin’s market dominance has continued to fall, bottoming out below 40% this week. That’s very close to the all-time low of 36.7% in Jan 2018 according to data from Tradingview. Bitcoin ( BTC ) market dominance refers to the ratio between BTC’s market cap and the total crypto market cap. It's not the first time dominance has dipped in 2021. Back in May, Cointelegraph reported that BTC had dipped to represent just 40.3% of the combined crypto asset capitalization, according to Coinmarketcap, and it neared the same level again in September.  Bitcoin critic and Europac chairman Peter Schiff tweeted about the event on Dec 29th, saying that it’s indicative that BTC is “losing its first-mover competitive advantage.” With over 16,000 alternative cryptos to choose from Bitcoin
Post a Comment
Read more

Five Bitcoin Price Charts Analyzing The Dramatic Q1 2022 Conclusion

There are only hours remaining until the Q1 2022 close in Bitcoin price action. With the important quarterly candle set to close tonight, let’s look at what technicals might say about the direction of the next quarter. Q1 2022 Comes To A Close For Bitcoin The first quarter of a year, often sets the tone for the year to come. In investments, a poor Q1 performance is indicative of a bad year ahead. Considering the fact that Bitcoin price is now above $45,000 after touching $32,000 this quarter, it is tough to say the performance has been “poor” by anything other than crypto standards. Related Reading | Bitcoin Weekly Momentum Flips Bullish For First Time In 2022 The cryptocurrency has recovered nearly 40% from the low, leaving a long wick behind. Such a long wick suggests that before the quarter came to a close, buyers stepped up in a major way. Buyers were able to step up in a larger capacity in Q1 2022 than bears were able to in the final quarter of last year. The bearish wick to cl
Post a Comment
Read more