Skip to main content

Binance NFT Marketplace looks to capture market share via ‘100 Creators Campaign’

In an effort to attract users, Binance is casting a wide net to bring in artists, celebrities, and athletes.

In an increasingly crowded marketplace for marketplaces, Binance is going on the offensive with a business development push aimed at bringing “100 Creators” to their forthcoming NFT platform. 

In a press release today, Binance announced a drop from Misha Most, a noted street artist who currently holds the world record for the largest wall mural. Most will be making 10 NFTs made in collaboration with other artists, and the pieces will be available for sale in the first week of launch of the marketplace, currently scheduled for June 24th.

“Digital art is imbued with the spirit of the community, as a street artist, it's very close to me, and I'm used to working in a team with other creators,” said Most in the press release. “Working on NFT is a unique opportunity for me to collaborate with digital artists. For me, the transformation of familiar works into digital art is primarily an experiment, and real art is about that.”

Most joins a host of other artists, celebrities, and athletes who have been courted by Binance, including soccer players Michael Owen and Alphonso Davis, singer-songwriter Lewis Capaldi, and artist Trevor Jones.

The broad range of “creators” reflects a harsh competitive reality for NFT marketplaces: users rarely have any loyalty to a particular chain, platform, or product, and a growing number of companies (including e-commerce giant eBay) intend to be the ones selling shovels during the new digital gold rush. 

As a result, the only way for a platform to stand out to collectors is with attractive intellectual property and licensing — and on this front Binance appears to be casting a wide net in the hopes that a broad range of voices will attract a similarly broad range of users.

“100 Creators Campaign is one of the campaigns that are prepared by Binance NFT and it is to support and promote innovative creators from around the world and spotlight NFT pieces from different cultures,” said Binance PR manager Lily Lee in an interview with Cointelegraph. “With this campaign, we hope to be able to access users from different regions.”

So far, Flow has managed to secure a dominant portion of market share on the back of a partnership with the National Basketball Association. While prices for their Top Shot collectible highlights have retreated as of late, their daily total volume still routinely ranks in the top 3 on Dappradar.

However, multiple other platforms have been throwing elbows as of late in an effort to secure a sliver of the market. ConsenSys-backed Palm is launching with a drop from renowned British artist Damient Hirst, and likewise WAX has been attempting to make inroads with baseball cards giant Topps.



from https://ift.tt/34xSeF8
https://ift.tt/3fHSqs9
Labels:

Comments

Post a Comment

Any questions, Please.

Popular posts from this blog

How Social Platform Chingari is Using Web 3.0 to Transform the Traditional Way We Use Social Media

The world is changing. This isn’t news to anyone, but sometimes it is nice to realize that—contrary to news headlines—not all the change is bad.  In fact, the last decade has seen so much innovation and so many improvements to technology that even 2015 seems like a different world.  Internet speeds, connecting with anyone globally (for free), and our ability to reach large groups of people without a middleman is nothing short of revolutionary. When it comes to technology evolution, this often happens with different iterations.  Once a system is mature, there’s a better idea of what we would like to change and improve.  We go back to the drawing board, target our creative minds at the issues, and create a new version that has evolved to better meet our needs.  The Internet has followed this model since its inception, evolving through three distinct stages.  We are only at the cusp of the third stage, called Web 3.0, with technologies such as blockchain and ...
Post a Comment
Read more

ENS DAO delegates offer perspective on DAO governance and decentralized identity

AlphaWallet CEO and Spruce co-founder talk about their roles as contributors to the Ethereum Name Service following the project's recent airdrop. Earlier this month, the Ethereum Name Service, or ENS, formed a decentralized autonomous organization, or DAO, for the ENS community.  Cointelegraph spoke to two ENS DAO delegates who applied for the opportunity to represent the community and stay involved in the decision making process: Victor Zhang, CEO of AlphaWallet, an open source Ethereum wallet, and Gregory Rocco, co-founder of Spruce, a decentralized ID and data toolkit for developers. Zhang spoke about his experience as an external contributor to ENS and an early supporter since 2018. Zhang initially sought to help ENS by offering Alpha Wallet as a user-friendly tool for  resolving .eth names and cryptocurrency wallet addresses. Essentially, if a user inputs an .eth name in the AlphaWallet, it will show the wallet address, and vice versa using reverse resolution. Alpha...
Post a Comment
Read more

Meta's head of crypto to step down at end of year

In explaining his decision to leave Meta, David Marcus said that his entrepreneurial DNA had been nudging him “for too many mornings in a row to continue ignoring.” David Marcus, the head of Meta’s cryptocurrency and fintech unit Novi, will step down from his role by the end of 2021. Taking over from Marcus will be Stephane Kasriel, the former CEO of Upwork who has been at Meta, formerly known as Facebook, since August 2020. Marcus announced the decision via a Dec. 1 tweet , noting that he had made the “difficult decision” to leave the firm by the end of this year. The exec didn’t go into detail about what his next move would be, but hinted that it may be something “new and exciting” that he builds himself: “While there’s still so much to do right on the heels of launching Novi — and I remain as passionate as ever about the need for change in our payments and financial systems — my entrepreneurial DNA has been nudging me for too many mornings in a row to continue ignoring it.” Ma...
Post a Comment
Read more